Zombie banks - 1779 Words

What are ‘zombie banks’ The term ‘zombie bank’ was first introduced by Edward Kane in 1987 to describe a bank that has a negative net worth but still continues to operate. A negative net worth means that the fair value of assets is lower than the total value of liabilities. Zombie banks usually have large amounts of non-performing assets on their balance sheets making them unprofitable. A loan is considered to be a non-performing asset if no principal payments or interest have been paid for 90 days and is therefore seen to be in jeopardy of default. The fair value of an asset that is considered non-performing is considerably reduced. Zombie banks usually continue to operate until their financial situation is resolved or they are run†¦show more content†¦As a result, Japan went into a prolonged period of deflation that lasted for most of the 1990’s. In order to boost demand, the Japanese government took a Keynesian approach and went through 10 fiscal stimulus packages in 1990â₠¬â„¢s totaling over 100 trillion yen (10). However, this didn’t have the desired effect on demand because of deflation. Consumers were putting-off purchase decisions because prices were falling. The real GDP stagnated and average growth between 1990 and 2001 was only 0.37% (12). The European debt crisis began in 2009 when rating agency’s downgraded Greek government and bank debt because Greece’s government debt reached 113% of GDP. Furthermore, in 2010 Greece’s budget deficit for 2009 was revised from 3.7% to 12.7% (13). Since then Greece has received multiple bail-outs and the crisis has spread throughout the Eurozone and many countries like Portugal, Spain, Ireland and Italy have been severely affected. The Eurozone crisis is a combination of sovereign debt, productivity, private debt, asset bubble and banking crisis. Contrary to BOJ in 1990’s, the ECB reacted to the crisis by quickly lowering the interest rate to 1% in May 2009 (14). Furthermore, the ECB started intervening with the securities market directly in 2010 with the ’Securities Markets Programme’, purchase programme to buy bank-issued covered bonds (2011)Show MoreRelatedCulture of Consumerism, Gender Roles, and Violence in Romero’s Night of the Li ving Dead and Boyle’s 28 Days Later 2773 Words   |  11 Pagescontrols the host like in zombie films, but rather a virus that unleashes the rage all humans pertain. In 28 Days Later, we witness Boyle’s â€Å"infected† killing the population. Are these â€Å"infected† zombies? To understand the term zombies, we must first look at the history of the zombie genre in film history. George Romero’s Night of the Living Dead (1968) was not the first zombie feature to be created. Many believe the zombie genre began with Victor Halperin’s White Zombie (1932). The differenceRead MoreInside the Meltdown49737 Words   |  199 Pagesabout public confidence. That s how we maintain the stability with people having confidence in our brand and our insurance guarantee, and I think we ve done that fairly successfully. We have seen a lot of stability. People are keeping their money in banks, which is good. ... I think we ll be judged by how history judges us, whether we continue to be effective in trying to stabilize the banking sector and maintaining people s confidence in the banking system. ... You say in speeches that the FDICRead MoreChina Related Market Events Overwhelm The Fed1814 Words   |  8 PagesFed? The Chairman of the Federal Open Market Committee (FOMC), William Dudley, appeared last week to virtually rule out any chance of an increase in the federal funds target at the 16-17 September policy meeting. As President of the Federal Reserve Bank of New York, he is probably the best qualified member of the FOMC to understand the implications of tightening US financial conditions. That having been said, Mr Dudley was careful not to entirely rule out the case for normalisation, depending on incomingRead MoreChina Related Market Events Confuse The Fed?1838 Words   |  8 PagesFed? The Chairman of the Federal Open Market Committee (FOMC), William Dudley, appeared last week to virtually rule out any chance of an increase in the federal funds target at the 16-17 September policy meeting. As President of the Federal Reserve Bank of New York, he is probably the best qualified member of the FOMC to understand the implications of tightening US financial conditions. That having been said, Mr Dudley was careful not to entirely rule out the case for normalisation, depending on incomingRead MoreZombie Industry : Zombie Lending And Depressed Restructuring856 Words   |  4 Pagesis â€Å"Zombie lending and depressed restructuring†. The lax misleading supervisions of the banking system were extremely serious, but the Japanese government not takes any measure to stop lending money to zombie firms. Zombie firms are defined as firms are low on production and profit should exit the market but still continue the business by government’s support. They kept recr uit labor supposed be work in regular firms lead to decreasing of production. When the assets price falls, most banks lossesRead MoreTypes Of Attacks On A Computer System1546 Words   |  7 Pagesused in a following attack to gain unauthorized access to a system or network. Phishing attack - In this attack, attacker uses social engineering techniques to steal confidential information - the most common purpose of such attack aims user s bank details. This kind of attacks mostly use schemes involving spoofed emails that send to users to lead those infected websites designed to appear as real on-line banking websites which are malicious. Users get emails will look authentic sent from sourcesRead MoreThe And Of The Basement1720 Words   |  7 PagesWe hoped to push the zombie down the stairwell; and, if we were lucky, that would create the necessary trauma to the brain area to cause permanent death. The needs of the many outweigh the needs of the few, said Tim stoically with a knowing grin. Or the one, added Dean. I had no idea what they were talking about. As the door swung out, we lunged into the breach. The stairs before us were empty. We could hear muffled sounds from the kitchen. Here zombie, zombie, zombie... Dean called out,Read MoreMovie Analysis : Film And Film870 Words   |  4 Pagesprovoke laughter, exaggerating situations, language, action, drama, relationships and characters. Could also include slapsticks, parody, romantic comedies. †¢ Crime and Gangster: These are designed around actions of criminals and mobsters, practically bank robbers, young teenagers, operating outside the law, stealing and murdering their way through life. †¢ Drama: Dramas portray real life characters, settings, life and situations, stories including character development. Not focused on special effectsRead MoreFinancing Of The Japanese System898 Words   |  4 Pagesstability, and the company had access to well trained-sector specific workers. However, the increase in financing in Japan, and the emphasize on long-term employment, had a negative effect on the economic system as a whole, through the creation of zombie companies that only served to drain the economy, rather than protect labor relations (Edgington 2009; Yamamura and Streeck 2003). As a result, it seems that while financing could make companies more efficient, it also could lead to job loss and wageRead MoreEssay about Japanese Malaise793 Words   |  4 Pagesnominal interest rates and the emergence of the liquidity trap. According to Hayashi Prescott (2002), a major contribution to the productivity slowdown is that Japanese banks conceal their non-performing loans from inefficient firms by discounting lending rates regardless of the little likelihood of being recovered. As the result, banks restrain from providing the capital necessary for firms to adapt to changes through investment and the introduction of more productive technologies. Microeconomic theory

Night World Daughters of Darkness Chapter 13 Free Essays

Jade sat in the wing chair, holding Tiggy upsidedown on her lap, petting his stomach. He was purring but mad. She stared down into indignant, glowing green eyes. We will write a custom essay sample on Night World : Daughters of Darkness Chapter 13 or any similar topic only for you Order Now â€Å"The other goat,† Kestrel announced from the doorway, saying the word as if it were something not mentioned in polite society, â€Å"is just fine. So you can let the cat out.† Jade didn’t think so. There was somebody crazy inBriar Creek, and she planned to keep Tiggy safe where she could see him. â€Å"We’re not going to have to feed on the goat, are we?† Kestrel asked Rowan dangerously. â€Å"Of course not. Aunt Opal did because she was tooold to hunt.† Rowan looked preoccupied as she answered. â€Å"I like hunting,† Jade said. â€Å"It’s even better thanI thought it would be.† But Rowan wasn’t listening she was biting her lip and staring into the distance. â€Å"Rowan, what?† â€Å"I was thinking about the situation we’re in. You and Mark, for one thing. I think we need to talk about that.† Jade felt reflexive alarm. Rowan was in one of herorganizing moods-which meant you could blink and find that she’d rearranged all your bedroom furnitureor that you were moving to Oregon. â€Å"Talk about what?† she said warily. â€Å"About what you two are going todo. Is he going to stay human?† â€Å"It’s illegal to change him,† Kestrel put in pointedly. â€Å"Everything we’ve done this week is illegal,†Rowan said. â€Å"And if they exchange blood again well, it’s only going to take a couple of times. Do you want him a vampire?† she asked Jade. Jade hadn’t thought about it. She thought Mark was nice the way he was. But maybehe would wantto be one. â€Å"What are you going to do with yours?† she asked Ash, who was coming slowly downstairs. â€Å"My what?† He looked sleepy and irritable. â€Å"Your soulmate. Is Mary-Lynnette going to stayhuman?† â€Å"That’s the other thing I’ve been worrying about,† Rowan said. â€Å"Have you thought at all, Ash?† â€Å"I can’t think at this hour in the morning. I don’thave a brain yet.† â€Å"It’s almost noon,† Kestrel said scornfully. â€Å"I don’t care when it is. I’m still asleep.† He wandered toward the kitchen. â€Å"And you don’t need to worry,† he added, looking back and sounding more awake. â€Å"Because I’m not doinganythingwith the girl and Jade’s not doing anything with the brother. Because we’re goinghome.†He disappeared. Jade’s heart was beating hard. Ash might act frivolous, but she saw the ruthlessness underneath. She looked at Rowan. â€Å"Is Mary-Lynnettereally his soulmate?† Rowan leaned back, her brown hair spreading likea waterfall on the green brocade of the couch. â€Å"I’m afraid so.† â€Å"But then how can he want to leave?† â€Å"Well †¦Ã¢â‚¬  Rowan hesitated. â€Å"Soulmates don’t always stay together. Sometimes it’s too much-the fire and lightning and all that. Some people just can’tstand it.† Maybe Mark and I aren’t really soulmates, Jade thought. And maybe that’s good. It sounds painful. â€Å"Poor Mary-Lynnette,† she said. A dear voice sounded in her mind:Whydoesn’tanybody say â€Å"Poor Ash†? â€Å"Poor Mary-Lynnette,† Jade said again. Ash reappeared. â€Å"Look,† he said and sat down onone of the carved mahogany chairs. â€Å"We need to get things straight. It’s not just a matter ofme wanting you to come home. I’m not the only one who knows you’re here.† Jade stiffened. Kestrelsaid, almost pleasantly,†Youtold somebody?† â€Å"I was staying with somebody when the family called to say you were missing. And he was there when I realized where you must have gone. He also happens to be an extremely powerful telepath. So just consider yourself lucky I convinced him to let me try to get you back.† Jade stared at him. She did consider herself lucky. She also considered it strange that Ash would go to such trouble for her and Rowan and Kestrel-for any bodybesides Ash. Maybe she didn’t know her brother as well as she thought. Rowan said, very soberly, â€Å"Who was it?† â€Å"Oh, nobody.† Ash leaned back and looked moodily at the ceiling. â€Å"Just Quinn.† Jade flinched. Quinn †¦ that snake .He had a heart like a glacier and he despised humans. He was the sort to take Night World law into his own hands if he didn’t think it was being enforced properly. â€Å"He’s coming back on Monday to see if I’ve takencare of the situation,† Ash said. â€Å"And if I haven’t,we’re all dead-you, me, and your little human buddies.† Rowan said, â€Å"So we’ve got until Monday to figuresomething out.† Kestrel said, â€Å"If he tries anything on us, he’s in fora fight.† Jade squeezed Tiggy to make him growl. Mary-Lynnette had been sleeping like a stone-buta stone with unusually vivid dreams. She dreamed about stars brighter than she’d ever seen and starclouds shimmering in colors like the northern lights. She dreamed about sending an astronomical telegram to Cambridge, Massachusetts, to register her claim for discovering a new supernova. About being the firstto see it with her wonderful new eyes, eyes thatshe saw in a mirror-were all pupil, like an owl’s or a cat’s†¦. Then the dream changed and she was an owl, swooping down in a dizzying rush from a hollow Douglas fir. She seized a squirrel in her talons andfelt a surge of simple joy. Killing felt so natural. All she had to do was be the best owl she could be, and grab food with her feet. But then a shadow fell over her from somewhereabove. And in the dream she felt a terrible sick real ization-that even hunters could be hunted. And that something was after her†¦. She woke up disoriented-not as towhere shewas, but as to who she was. Mary-Lynnette or a hunter being chased by something with white teeth in themoonlight? And even when she went downstairs, she couldn’t shake off the sick feeling from her dream. â€Å"Hi,† Mark said. â€Å"Is that breakfast or lunch?† â€Å"Both,† Mary-Lynnette said, sitting down on the family room couch with her two granola bars. Mark was watching her. â€Å"So,† he said, â€Å"have you been thinking about it, too?† Mary-Lynnette tore the wrapper off a granola bar with her teeth. â€Å"About what?† † Youknow.† Mary-Lynnette did know. She glanced around to make sure Claudine wasn’t in earshot.† Don’t think about it.† â€Å"Why not?† When she didn’t answer, he said,†Don’t tell me you haven’t been wondering what it would be like. To see better, hear better, be telepathic†¦and live forever. I mean, we could see the year three thousand. You know, the robot wars, colonizing other planets†¦. Come on, don’t tell me you’renot even a little curious.† All Mary-Lynnette could think of was a line from a Robert Service Poem: Andthe skies of nightw re alive with light, with a throbbing, thrilling flame†¦ . â€Å"I’m curious,† she said. ‘But there’s no point in wondering. They do things we couldn’t do-they kill† She put down her glass of milk as if she’d lost herappetite. She hadn’t, though-and wasn’t that the problem? She ought to be sick to her stomach at just the thought of killing, of drinking blood from a warm body. Instead, she was scared. Of what was out there inthe world-and of herself. â€Å"It’sdangerous,†she said aloud to Mark. â€Å"Don’tyousee? We’ve gotten mixed up in this Night World-and it’s a place where bad things can happen. Not just bad like flunking a class. Bad like †¦Ã¢â‚¬  †¦ white teeth in the moonlight †¦ â€Å"Like getting lolleddead,† Mary-Lynnette said. â€Å"And that’s serious, Mark. It’s not like the movies.† Mark was staring at her. â€Å"Yeah, but we knew that already.† His tone said â€Å"What’s the big deal?† And Mary-Lynnette couldn’t explain. She stood up abruptly. â€Å"If we’re going over there, we’d better get moving,† she said. â€Å"It’s almost one o’clock.† The sisters and Ash were waiting at Burdock Farm. â€Å"You and Mark can sit in the front with me,† MaryLynnette told Jade, not looking at Ash. â€Å"But I don’t think you’d better bring the cat.† â€Å"The cat goes,† Jade said firmly, getting in. â€Å"OrI don’t.† Mary-Lynnette put the car in gear and pulled out. As they came in sight of the small duster of buildings on Main Street, Mark said, â€Å"And there it is, downtown Briar Creek in all its glory. A typical Friday afternoon, with absolutely nobody on the streets.† He didn’t say it with his usual bitterness. MaryLynnette glanced at him and saw that it was Jade he was talking to. And Jade was looking around with genuine interest, despite the cat’s claws embedded in her neck. â€Å"Somebody’son the streets,† she said cheerfully. â€Å"It’s that. boy Vic. And that other one, Todd. And grown-ups.† Mary-Lynnette slowed as she passed the sheriff’soffice but didn’t stop until she reached the gas station at the opposite corner. Then she got out and looked casually across the street. Todd Akers was there with his father, the sheriff and Vic Kimble was there with his father. Mr. Kimble had a farm east of town. They were all getting into the sheriff’s car, and they all seemed very excited. Bunny Marten was standing on the sidewalk watching as they left. Mary-Lynnette felt a twinge of fear. This is what it’s like when you have a terrible secret, she thought. You worry about everything that happens, and wonder if it’s got something to do with you, if it’s going to get you caught. â€Å"Hey, Bunnyl† she called. â€Å"What’s going on?† Bunny looked back. â€Å"Oh, hi, Mare.† She walkedunhurriedly-Bunny never hurried-,acrossthe street. â€Å"How’re you doing? They’re just going to check out that horse thing.† â€Å"What horse thing?† â€Å"Oh. . .didn’t you hear?† Bunny was looking behind Mary-Lynnette now, at Mark and the four strangers who were getting out of the station wagon. Suddenly her blue eyes got rounder and she reached up to fluff her soft blond hair. Now, I wonder who she’s just seen, Mary-Lynnettethought ironically. Who could it be? â€Å"Hi† Ash said. â€Å"We didn’t hear about the horse thing,† MaryLynnette said, gently prompting. â€Å"Oh†¦ um, one of Mr. Kimble’s horses cut his throat on barbed wire last night. That’s what everybody was sayingthis morning. But just now Mr.Kimble came into town and said that he didn’t think it was barbed wire after all. He thinks †¦ somebody did it on purpose. Slashed its throat and left it todie.† She hunched her shoulders in a tiny shiver.. Theatrically, Mary-Lynnette thought. â€Å"You see?† Jade said. â€Å"That’s why I’m keeping my eye on Tiggy.† Mary-Lynnette noticed Bunny eyeing Jade. â€Å"Thanks,Bun.† â€Å"I’ve got to get back to the store,† Bunny said,but she didn’t move. Now she was looking at Kestreland Rowan. â€Å"I’ll walk you there,† Ash said gallantly. Withwhat, Mary-Lynnette thought, must be his usual putting-the-moves-on manner. â€Å"After all, we don’t know what could be lurking around here.† â€Å"It’s broad daylight,† Kestrel said disgustedly, but Ash was already walking Bunny away. MaryLynnette decided she was glad to get rid of him. â€Å"Who was that girl?† Rowan asked, and something in her voice was odd. Mary-Lynnette glanced at her in surprise. â€Å"Bunny Marten. I know her from school.What’s wrong?† â€Å"She was staring at us,† Rowan said softly. â€Å"She was staring at Ash. Oh, and probably youthree, too. You’re new and you’re pretty, so she’s probably wondering which boys you’ll take fromher.† â€Å"I see.†But Rowan still looked preoccupied. â€Å"Rowan, what is it?† â€Å"It’s nothing. I’m sure it’s nothing. It’s just thatshe’s gota lamia name.† † Bunny?† † Well.† Rowan smiled. â€Å"Lamia are traditionallynamed after natural things–gems andanimalsand flowers and trees. So Bunny’ would be a lamianame-and isn’t a marten a kind of weasel?† Something was tugging at the edges of Mary-Lynnette’s consciousness again. Something about Bunny †¦ about Bunny and †¦ wood †¦ It was gone. She couldn’t remember. To Rowan she said,†But-can you sense something suspiciousabout her or anything? I mean, does she seemlike one of you? Because otherwise I just can’t see Bunny as a vampire. I’m sorry; I just can’t.† Rowan smiled. â€Å"No, I don’t sense anything. And I’m sure you’reright-humans can have names likeours, too. Sometimes it gets confusing.† For some bizarre reason Mary-Lynnette’s mind wasstill on wood. â€Å"You know, I don’t see why you name yourselves after trees. I thought wood was dangerous for you.† â€Å"It is-,and that makes it powerful. Tree names are supposed to be some of the most powerful nameswe have.† Ash was coming out of the general store. Immediately Mary-Lynnette turned around and looked for Jeremy. She didn’t see him in the empty gas station, butshe heard something-something she realized she’dbeen hearing for several minutes. Hammering. â€Å"Come on, let’s go around back,† she said, alreadywalking, not waiting for Ash to reach them. Kestreland Rowan went with her. Jeremy was around back. He was hammering a long board across a broken window. There wereshards of thick, greenish-tinted glass all over the ground. Light brown hair wasfalling in his eyes ashe struggled to hold the board steady. † What happened?† Mary-Lynnettesaid. She moved automatically to hold the right end of the board in place for him. He glanced up at her, making a grimace of reliefas he let go of the board. â€Å"Mary-Lynnette-thanks. Hang on a sec.† He reached into his pocket for nails and began driving them in with quick, sure blows of the hammer. Then he said, â€Å"I don’t know what happened.Somebody broke it last night. Made a real mess.† â€Å"Last night seems to have been a busy night,† Kestrel said dryly. Jeremy glanced back at the voice. And then †¦ his hands went still, poised with the hammer and nail. He was looking at Kestrel, and at Rowan beside her,looking a long time. At last he turned to MaryLynnette and said slowly, â€Å"You need more gas already?† â€Å"Oh-no. No.† I should have siphoned some out,Mary-Lynnette thought. Nancy Drew would defi nitely have thought of that. â€Å"I justit’s been knocking a lotthe engine-and I thought you could lookat it-under the hood-since you didn’t last time.† Incoherent and pathetic, she decided in the silencethat followed. And Jeremy’s dear brown eyes were still searching her face. â€Å"Sure, Mary-Lynnette,† he said-not sarcastically, but gently. â€Å"As soon as I get finished.† Oh, hecan’t be a vampire. And so what am I doing here, lying to him, suspecting him, when he’s only ever been nice to me? He’s the type to help old ladies, not kill them. Sssssss. She started as the feral hiss tore through the silence. It came from behind her, and for one horrible instant she thought it was Kestrel. Then she saw thatJade and Mark had rounded the comer, and that Tiggy was fighting like a baby leopard in Jade’s arms. The kitten was spitting and clawing, black fur standing on end. Before Jade could get a better grip, he climbed up her shoulder and leaped, hitting the ground running. † Tiggy! â€Å"Jade shrieked. She took off after him, silvery blond hair flying, agile as a kitten herself. Markfollowed, ricocheting off Ash who was just comingaround the comer himself. Ash was knocked into thegas station wall. â€Å"Well, that was fun,† Kestrel said. But Mary-Lynnette wasn’t really listening. Jeremywas staring at Ash-and his expression gave Mary Lynnette coldchills. And Ash was staring back with eyes as green as glacier ice. Their gazes were locked in something like instantaneous, instinctive hatred. Mary-Lynnette felt a quiver of fear for Jeremy-but Jeremy didn’t seem afraid for himself. His muscles were tight and he looked ready to defend himself. Then, deliberately, he turned away. Turned hisback on Ash. He readjusted the board-and MaryLynnette did what she should have done in the beginning. She looked at his hand. The ring on his index finger glinted gold, and she could just make out the black design on the seal. A tall duster of bell-shaped flowers. Not an iris,not a dahlia, not a rose. No-there was only one flower Rowan had mentioned that this could possiblybe. It grew wild around here and it was deadly poison. Foxglove. So now she knew. Mary-Lynnette felt hot and sick. Her hand began to tremble on the board she was holding. She didn’t want to move, but she couldn’t stay here. â€Å"I’m sorry-1 have to get something-† The words came out in a painful gasp. She knew everyone wasstaring at her. She didn’t care. She let go of the board and almost ran away. She kept going until she was behind the boardedup windows of the Gold Creek Hotel. Then she leaned against the wall and stared at the place where town ended and the wilderness began. Motes of dust danced in the sunlight, bright against a dark background of Douglas fir. I’m so stupid. All the signs were there, right in front of my face. Why didn’t I seebefore? I guess because I didn’t want to †¦. â€Å"Mary-Lynnette.† Mary-Lynnette turned toward the soft voice. She resisted the impulse to throw herself into Rowan’s arms and bawl. â€Å"I’ll be okay in just a few minutes. Really. It’s just a shock.† â€Å"Mary-Lynnette †¦Ã¢â‚¬  â€Å"It’s just-it’s just that I’ve known him so long.It’s not easy to picture himyou know. But I guess it just goes to show you. People are never what they seem.† â€Å"Mary-Lynnette-† Rowan stopped and shook her head. â€Å"Just what are you talking about?† â€Å"Him.Jeremy. Of course.† Mary-Lynnette took abreath. The air felt hot and chokingly dusty. â€Å"He did it. He really did it.† â€Å"Why do you think so?† â€Å"Why?Because he’s a werewolf. â€Å" There was a pause and Mary-Lynnette suddenly felt embarrassed. She looked around to make sure nobody was in earshot, and then said more quietly,†Isn’t he?† Rowan was looking at her curiously. â€Å"How did you know?† â€Å"Well-you said black foxglove is for werewolves. And that’s foxglove on his ring. How did you know?† â€Å"I just sensed it. Vampire powers are weaker insunlight, but Jeremy isn’t trying to hide anything. He’s right out there.† â€Å"He sure is,† Mary-Lynnette said bitterly. ‘ I should have sensed it. I mean †¦ he’s the only person in town who was interested in the lunar eclipse. And the way he moves, and his eyes †¦ and he livesat Mad Dog Creek, for God’s sake. I mean, that land’s been in his family for generations.And’ -Mary-Lynnette gave a sudden convulsive sniffle-â€Å"people say they’ve seen the Sasquatch around there. A big hairy monster, half person and half beast. Now, what does that sound like?† Rowan was standing quietly, her expression grave-but her lips were twitching. Mary-Lynnette’s vision blurred and wetness spilled onto her cheeks. â€Å"I’m sorry.† Rowan put a hand on her arm. â€Å"I’mnot laughing.† â€Å"I thought he was a nice guy,† Mary-Lynnettesaid, turning away. â€Å"I still think he is,† Rowan said. â€Å"And actually, really, you know, it means he didn’tdo it.† â€Å"The fact that he’s a nice guy?† â€Å"The fact that he’s a werewolf.† Mary-Lynnette turned back.† What?† â€Å"You see,† Rowan said, â€Å"werewolves are different. They’re not like vampires. They can’t drink a little blood from people and then stop without doing anyreal harm. They kill every time they hunt-because they have to eat.†Mary-Lynnette gulped, but Rowanwent on serenely. â€Å"Sometimes they eat the whole animal,but they always eat the internal organs, theheart and liver. They have to do it, the same way that vampires need to drink blood.† â€Å"And that means †¦Ã¢â‚¬  â€Å"He didn’t kill Aunt Opal. Or the goat. They wereboth intact.† Rowan sighed. â€Å"Look. Werewolves and vampires traditionally hate each other. They’ve been . rivals forever, and lamia think of werewolves as sort of-lower class. But actually a lot of them are gentle.They only hunt to eat.† â€Å"Oh,† Mary-Lynnette said hollowly. Shouldn’t shebe happier about this? â€Å"So the guy I thought was nice just has to eat the odd liver occasionally.† â€Å"Mary-Lynnette, you can’t blame him. How can I explain? It’s like this: Werewolves aren’t people whosometimes turn into wolves. They’re wolves who sometimes look like people.† â€Å"But they still kill,† Mary-Lynnette said flatly. â€Å"Yes, but onlyanimals.The law is very strict aboutthat. Otherwise humans catch on in no time. Vam pires can disguise their work by making it look like a cut throat, but werewolf kills are unmistakable.† â€Å"Okay. Great.† I should be more enthusiastic, Mary-Lynnette thought. But how could you ever re ally trust someone who was a wolf behind their eyes? You might admire them the way you admire a sleek and handsome predator, but trust them †¦no. â€Å"Before we go back-we may have a problem,†Rowan said. â€Å"If he realizes that you recognized his ring, he may know we’ve told you about you know.† She glanced around and lowered her voice. â€Å"The Night World.† Mary-Lynnette understood. â€Å"Oh, God.† â€Å"Yes. That means it’s his duty to turn us all in. Or kill us himself.† â€Å"Oh, God† â€Å"The thing is, I don’t think he will. He likes you, Mary-Lynnette. A lot. I don’t think he could bring himself to turn you in.† Mary-Lynnette felt herself flushing. â€Å"But then, that would get him in trouble, too, wouldn’t it?† â€Å"It could, if anybody ever finds out. We’d better go back and see what’s going on. Maybe he doesn’t realize you know. Maybe Kestrel and Ash have managed tobluff him.† How to cite Night World : Daughters of Darkness Chapter 13, Essay examples

True Brand Loyalty Essay Example For Students

True Brand Loyalty Essay True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. on legends Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer .